To succeed in today’s economy, businesses must consider trust. For new companies, that often means building trust from scratch with customers, vendors and other stakeholders. For established businesses dealing with significant challenges, restoring trust is crucial. Different mechanisms can help cultivate trust, and it’s important to understand the principles of trust that hold societies together and learn from events that triggered the creation of these mechanisms. When trust has been fractured in the past, the mechanisms that emerged in response to breakdowns often aligned with one or more of these principles.