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Don’t Shop Your Values. Leverage HR to Leaven Compliance Risk.

HR should play an active role as your organization seeks to instill a strong culture of ethics and compliance. Here, HRCI CEO Amy Dufrane discusses what the HR team can do to cultivate employees’ sense of ownership and pride over workplace ethics and compliance. “Put your money where your mouth is,” the saying goes. Turns out many people do just that. They shop their values. When consumers believe a brand has a strong purpose, they’re four times more likely to purchase from that company and four and a half times more likely to recommend it to family and friends. Consumers also have the power to punish unethical or noncompliant behavior — and that’s a genuine fear among risk managers. According...

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