$500 billion dollars. That’s the size of the skin care and beauty industry in the U.S. alone. In this increasingly competitive and disruptive marketplace, how can both new and established companies differentiate themselves?
Mike Indursky, the former CMO of Burt’s Bees and president of Bliss World (two disruptors in the industry), discusses the importance of breaking the right rules to remain relevant. What are the “right” rules? The ones that are based on thinking or assumptions that are flawed — and that demand to be challenged, bent or broken.
Mike also talks about the importance of maximizing benefits to people and the planet while still maximizing profits. Finally, he shares his passion for well-being — and how you can get closer to having it all by “halving” it all.
“If you’re not ruffling some feathers, you’re not making a difference. If you’re not making a difference, you’re not being different.”