Authors Andrea-Bonime-Blanc, JD/PhD and Leonard J. Ponzi, PhD Offer Dual Approach to Understanding Reputation Risk
Major surveys in recent years have found that executives and board members ranked reputation risk not only as a top concern – but also as a strategic risk that could have significant impact on an organization’s overall wellbeing.
In Understanding Reputation Risk: The Qualitative and Quantitative Imperative, the authors bring unique perspectives to this conversation, and approach reputation risk from different angles. Andrea Bonime-Blanc is a governance, legal, ethics and corporate responsibility practitioner (the “qualitative” type), while co-author Leonard Ponzi is a PhD in information science with an interest in statistics and data modeling. As the “quantitative type” of the duo, he’s known as a pioneer in corporate reputation measurement.
This e-book presents their joint work over the past year developing a rigorous, practical – and even ground-breaking — approach to reputation risk management. Their approach combines the best of the qualitative and quantitative approaches, and provides a roadmap for deeper exploration of the topic.
Dr. Bonime-Blanc and Dr. Ponzi have joined forces to provide reputation risk qualitative/quantitative solutions for clients – they call this customized, client-centric service REP/RISK Q2. Download a brochure or contact the authors directly at abonimeblanc@gecrisk.com or LJPonzi@Reputation-inc.com.
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