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What can we do when it seems the bad guys always come out on top? How can we compete in a world where customers ask for incentives that walk a fine line between good service and illegal kickbacks, where unscrupulous salespeople close the deal because they lie, where boardrooms and shareholders alike are screaming for ever-increasing profits while clients demand the lowest possible price, where every bad corporate citizen subjected to a fine knows there are thirty other companies doing the exact same thing? Frank Bucaro aims to find out in this book, which is a must-read for any C&E professional. Get the Free eBook