Ethics is good for business. Research confirms this, and yet ethical lapses, issues, and at times, corporate behavior causes major concerns.
Most people will tell you that “business ethics” is a contradiction in terms. “Impossible!” they say. “You have to do everything you can to give customers what they want and increase shareholder value. No one can put ethics before the bottom line and succeed in today’s business climate. Ethics just can’t be a top priority.” And unfortunately, in most cases this view seems to be winning.
What can we do when it seems the bad guys always come out on top? How can we compete in a world where customers ask for incentives that walk a fine line between good service and illegal kickbacks, where unscrupulous salespeople close the deal because they lie, where boardrooms and shareholders alike are screaming for ever-increasing profits while clients demand the lowest possible price, where every bad corporate citizen subjected to a fine knows there are thirty other companies doing the exact same thing? Frank Bucaro aims to find out in this book, which is a must-read for any C&E professional.
Frank Bucaro is an ethics expert, who is a leading crusader– speaking, training and writing– on the benefits of ethics. He is a Certified Speaking Professional (CSP) and has been inducted into the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame.
