Blee, a New York-based marketing compliance platform, has raised $20 million in Series A funding round, the company announced. The round was led by Fin Capital and SMBC Fin Atlas Beyond Fund with participation from Hannah Grey VC, National Bank of Canada, Y Combinator, Penny Jar Capital, Cardumen Capital and Treasury.
The new round brings the company’s total raised to date to $27 million. Blee, which uses AI for marketing compliance, said it will use the capital to deepen its capabilities across the content lifecycle, expand into new industries and geographies and put its product in front of legal, compliance, marketing and brand leaders at large organizations.
“Marketing teams are producing more content, across more channels, faster than ever, and legal and compliance teams are still expected to review all of it manually, with tools that weren’t built for the job,” Guy Shahar, founder and CEO of Blee, said in a statement. “Whether it’s video campaigns, affiliate content or digital ads, the volume will only grow as AI agents automate creation. The companies that set up their content governance layer now are going to be in a very different position than the ones that wait.”
