State vs. National Privacy Law Legislation
Several states have implemented privacy legislation – many similar to the GDPR regulations signed into law in May, but tech giants are also weighing in on the conversation. CompliancePoint’s Matt Dumiak discusses the differences between data privacy laws at the state and the federal level.
Businesses and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities and compromised private information is released in the news almost daily. Legislation has recently been proposed for individual states regarding data privacy regulations head-on. Virginia, Vermont, Colorado and New Jersey have all introduced related privacy regulations most recently. California recently set themselves apart in the privacy space with the adoption of the California Consumer Privacy Act (CCPA), which gave citizens the rights to not only protect their own data, but to obligate businesses to disclose exactly which information has been collected about them.
At the federal level, the United States has yet to propose a national privacy bill. Vermont recently implemented a law regulating data broker companies that buy and sell personal information. With the new law, brokers must disclose what information they collect as well as allow customers to opt out of collection. Furthermore, consumers can sue data brokers if they sell any information that causes illegal discrimination. A similar law has also been proposed in Colorado that is broader, yet specifically manages personal identifying information. Individual states seem to be leading the way for data privacy regulation discussions.
International regulations have also played a significant role in the privacy discussion, specifically following enforcement of the General Data Privacy Regulation (GDPR) in the European Union EU.
These regulations have certainly contributed to the movement toward consumerism and prompted businesses in the United States to rethink data collection and management, considering how violating these regulations could adversely affect their business and brand. Many organizations are asking themselves “am I liable and governed by the legislation in the EU?” For many, the answer is yes. More specifically, any website that offers goods or services to EU natural persons is subject to the GDPR. The discussion has further prompted organizations to question whether or not they are governed by similar laws in the United States.
Since the introduction of the CCPA, several senators have proposed policy options for national legislation on data security and privacy. Proposed bills have had a GDPR-like flavor that is similar in scope to the international regulation. If the U.S. were to adopt similar regulatory standards, business processes and products that handle personal data would need to be built to include data protection by design and default.
Regardless of business size, the magnitude of data collected, shared or mismanaged is more concerning considering the sensitivity of the private information everyday people entrust these organizations to protect. As the conversation around regulation increases, there has been much talk about what a national privacy law might look like, and furthermore, how state regulations would affect organizations doing business across the U.S.
At the forefront of privacy law related issues are very visible and widely used big technology companies. These big technology players have demonstrated some interest in getting ahead of possible regulation by possibly drafting and proposing possible regulatory standards themselves – perhaps because there is a monetary desire for these bills to be aligned with their terms, rather than abiding by laws voted in by citizens of the United States.
Big data companies such as Facebook, Google and Twitter have all been amongst discussions, and various reports have been released stating the companies are “in favor” of such legislation. This push has left some lawmakers feeling uneasy, considering these companies are likely seeking to be involved in legislation to sway technicalities in their favor.
In conclusion, states will likely continue to pave the way for privacy regulations. Until formal national legislation is adopted and voters see these initiatives on their ballots, states will continue to implement their own forms of data protection. Problems will continue to rise for businesses as states implement their own laws that nonregulated states must abide by. A national privacy law could make this transition easier among U.S. business owners, as one uniform standard can be applied to all.
Matt Dumiak is Director of Privacy Services, Customer Engagement Compliance at CompliancePoint, where he is focused on U.S. and international direct marketing compliance regulations. He works with clients in a variety of industries and is dedicated to providing reliable and practical consulting services. Matt has earned a Certified Information Privacy Professional (CIPP/US) certification from the International Association of Privacy Professionals (IAPP) and a Customer Engagement Compliance Professional (CECP) certification from the Professional Association for Customer Engagement (PACE), and he holds a B.S. in Economics from Georgia College.
