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Home Compliance

Kennedy Orders Stricter Menu for Food Manufacturers

Food innovation timeline likely to extend as FDA revisits GRAS notification procedures

by Mark Yacura
April 18, 2025
in Compliance
waffle manufacturing

The food and beverage industry faces significant regulatory change as HHS Secretary Robert F. Kennedy Jr. directs FDA to require mandatory safety notifications for ingredients currently self-affirmed as “generally recognized as safe” (GRAS). Mark Yacura of Baker Donelson examines the implications for manufacturers, from delayed product launches to potential targeting of common additives like titanium dioxide, while highlighting key questions companies should consider as they navigate this evolving landscape. 

Human Health and Services (HHS) Secretary Robert F. Kennedy Jr. has instructed the FDA to revisit and consider rulemaking regarding its generally recognized as safe (GRAS) notification and clearance scheme that enables food makers to add new ingredients to food products and, to some extent, dietary supplements.

Meanwhile, federal workforce layoffs are expected at HHS, 3,500 of which will come from the FDA, but the department has said food, drug and device reviewers as well as inspectors will not be among the force reductions. 

Taken together, these changes portend major upheaval for food-producing companies.

How the GRAS regulatory program works

If a food manufacturer adds a new ingredient to their food products, the ingredient is subject to an FDA premarket review and approval. This process is costly in time, effort and money. However, under the FDA’s regulatory scheme, manufacturers can avoid this type of application if qualified food experts generally recognize the food ingredient as safe under the conditions of its intended use. 

A manufacturer can make a GRAS notification submission to the FDA to have it review scientific testing and related regulatory information establishing the ingredient’s safe use as well as reviews by the food expert panel of the information, and if after FDA’s own review of the same, the agency concurs, it will issue a “no objection” letter. 

This is not an approval mechanism but rather a clearance process that operates much like an approval. Over time, the FDA has completed more than 1,000 GRAS reviews and on average, evaluates about 75 per year. 

Nevertheless, under the current application of the law and implementing regulations, the manufacturer is not obligated to file a GRAS notification submission with FDA, but it may go to market “at risk” with the food containing the new additive, thus utilizing a “self-affirmation” of the new food ingredient in lieu of either an expensive food additive approval or a GRAS ingredient “no objection” review and clearance.

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What is happening now?

In March, Kennedy directed the FDA to eliminate the pathway for companies to self-affirm that food ingredients are safe. FDA actions to mandate GRAS notifications will require notice and comment rulemaking, which is not a fast process and may include public meetings and other opportunities for engagement prior to issuing a proposed rule. Congress may get involved by pursuing legislative changes to the Federal Food, Drug and Cosmetic Act (FDCA) regarding the regulatory review of food ingredients.

The change from voluntary to mandatory GRAS notifications will have a significant impact on affected food manufacturing companies. They, therefore, should engage the FDA on multiple levels regarding this initiative (at a minimum comment to any proposed rule) as even GRAS notification submissions, while not as extensive, expensive or time-consuming as food additive petitions, involve substantial time, effort and expense.

Considerations for food manufacturers

  • Would the FDA grandfather ingredients already considered GRAS in foods and beverages currently on the market, and how will they do so?
  • Will a gradual phase-in period be applied by the FDA for mandatory GRAS notifications to be submitted to the agency?
  • Will the agency require more rigorous and more complex data and information in a mandatory GRAS notification than it currently requires?
  • With current downsizing recommendations, will the FDA be able to review the mandatory GRAS notifications in a reasonable time frame?
  • Will user fees for mandatory GRAS notifications be employed by the agency?

The premarket review aspects of this change to a mandatory GRAS notification process will very likely increase the time before new food product innovations may be introduced to the commercial marketplace, and it will very likely increase the enforcement actions taken by the FDA as well.

The FDA may look to the EU to compare food ingredients that are banned in Europe but are still permitted in the US. Some substances that have been mentioned as possible candidates to be scrutinized going forward are:

  • Titanium dioxide, a whitening agent added to products like skim milk.
  • Brominated vegetable oil, added to citrus drinks like Mountain Dew.
  • Potassium bromate, an additive used to strengthen bread dough.
  • rBST, a hormone to increase milk production in cows.
  • Artificial trans fats, used to make liquid vegetable oil more solid and shelf-stable.

No announced timeline

While the FDA has been directed by Kennedy to explore this rulemaking, there is no announced timeline for a proposed mandatory GRAS notification rule at this time. While the proposal is in its early stages, companies in the conventional food and beverage industries should seriously consider engaging in the forthcoming notice and comment regulatory process.


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Mark Yacura

Mark Yacura

Mark Yacura, of counsel in Baker Donelson’s Washington office, provides strategic regulatory counsel to domestic and international clients in the pharmaceutical, medical device, food and beverage, dietary supplements and consumer products sectors.

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