Robert Zafft practices of counsel with Greensfelder, Hemker & Gale, P.C. (www.greensfelder.com) in St. Louis, Chicago and Belleville, Illinois. He teaches business ethics at Washington University’s Olin Business School and previously served as an Associate Principal with McKinsey & Company, a Senior Advisor for Tony Blair Associates and as a Senior Expert for the Organization for Economic Cooperation and Development (OECD). He can be reached at [email protected]. Follow him on Twitter @RJZafft.
Privacy has become a critical business function. But companies go wrong when lawyers – rather than operations/IT and marketing personnel – take the lead. The nuts and bolts of privacy involve operational, technical and customer-engagement decisions – and it’s business leaders from these disciplines who must make and implement such decisions.
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Zero-tolerance policies may sound good on paper, but there are endless examples of how zero-tolerance policies have been applied to absolutely absurd effect. Robert Zafft offers an alternative approach for corporate compliance programs – one that takes the focus off of severe penalties and instead stresses continuous improvement in processes and corporate culture.
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Making an ethical business decision is often straightforward. What’s hard is implementing that decision throughout the organization while fending off attacks from reputational predators (activists, bloggers, journalists, etc.). Business leaders need to take four key steps to bolster their E&C efforts.
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