Active participation in social media is a business imperative for any organization building its brand, but it's worth mentioning that companies must tread carefully, lest their promotions violate FTC guidelines or their policies and practices leave them exposed. Stories of businesses' social media missteps abound, but compliance and social media use don't have to be mutually exclusive terms.
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Michael Connor
Michael Connor is a seasoned, award-winning media executive, entrepreneur, and journalist with extensive experience in television, print, and the Internet. Michael brings deep expertise to LRN and ECA partners in areas of social media management and risk, strategic communication planning, and business ethics. Michael has launched and managed numerous ventures on multiple media platforms in the U.S., Europe, and Asia and is a recognized thought leader in the fields of business ethics, corporate responsibility, and sustainability.
For companies, the risks associated with social media use are increasing every day. They certainly include data privacy - once an opinion or piece of information is shared online, it can spread instantly beyond the corporation's reach and control - but also extend to compliance with industry-specific and federal guidelines for communications.
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