Joanna Belbey– An established thought leader, Joanna Belbey specializes in helping regulated firms use social media effectively while complying with rules and regulations. An enthusiastic user of social media (follow her on Twitter @belbey), Joanna leverages her marketing expertise to counsel firms on best practices for social media compliance policies and digital marketing and content strategies.
Compliance with regulatory requirements can get complicated when companies in highly regulated industries take to social media. Subject matter expert Joanna Belbey offers five steps to ensure that when your company posts, they do so purposefully, knowledgeably and well within the bounds of the law.
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Financial services institutions have gotten themselves in hot water in the past for improper use of electronic communications. In the wake of two significant cases of manipulation, regulators have provided updated guidance on electronic communications. Joanna Belbey offers five key pieces of advice to aid regulated firms in maintaining compliance.
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Email is just a one piece of a more complex communications landscape. You can't ignore the electronically stored information issues that are growing along with adoption and use of various communications tools in our business.
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Sharing content on social media requires a bit of strategy in order to be most effective. To really engage the audience, your firm should create "snackable" versions of its material, avoid pitching or selling and put a good deal of thought into how information is shared, where it's posted, and when it's pushed out. Joanna Belbey offers excellent guidance on social media...
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Until very recently, social media testimonials or endorsements from clients were strictly off limits to financial advisers. And since consumers mine social media for reviews on all manner of service providers, the financial services industry has been at a bit of a disadvantage, unable to benefit from clients’ shared positive experiences. The industry has earnestly sought guidance from the SEC on the...
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