Barbara Brooks Kimmel is the CEO and Co-Founder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Now in its sixth year, the program’s proprietary FACTS® Framework ranks and measures the trustworthiness of over 2,000 U.S. public companies on five quantitative indicators of trust. Barbara is also the editor of the award-winning TRUST INC. book series and a Managing Member at FACTS® Asset Management, a New Jersey registered investment advisor.
It's not unusual for corporate leaders to consider attributes like trust and integrity to be soft/intangible skills that can easily be overlooked or taken for granted. In reality, they are neither soft nor intangible. Leaders who are proactive about building trust as an intentional business strategy are, over the long-term, reaping the rewards.
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The outrageous price gouging of Mylan’s Epi{en is a classic example of a business’s false public face masking corporate greed. That it’s unethical is no question. Rather than executives looking out for their own best interests, they should be watching out for the best interests and well-being of their employees, customers and the public – it’s entirely possible to do while still...
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