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Seeing Is Believing: The Powerful Potential Video Brings to Compliance (Part 1)

by Bob Paulsen
December 18, 2014
in Compliance
Seeing Is Believing: The Powerful Potential Video Brings to Compliance (Part 1)

Change management is essential for effective compliance. Compliance benefits from insightful change management. Yet, the two disciplines are often at odds with each other. After all, compliance promotes standards and precision, which seemingly counteract the innovation and adaptation initiated by change management. Cooperation, or at least coexistence, is necessary to keep compliance fluid and simplify change management.

Increasingly, compliance staffs and HR professionals are turning to video solutions in order to optimize their change management and training strategies. Moreover, companies are now bypassing the usual webcams and file attachments in favor of tablet technology such as the iPad or Surface. HR departments are discovering the potential this new approach brings to compliance training and change management on the path to building championship teams.

Upon hearing “video” in a corporate use setting, the first thing many execs will think of is teleconferencing. Though digital meetings continue to grow in acceptance, tablet-based video platforms offer a much more interactive experience than merely sitting in front of a webcam. Here are some ways video helps unite compliance and change management into a dynamic duo:

  • A greater impact: Compliance often involves a bevy of reading materials—so much so that employees may tune out basic details of what they should be learning and applying. Video is a powerful tool to educate your workforce. Instead of dozens of pages of content that you hope will be read and understood, a 20-minute video can deliver the same information and with a greater impact.
  • Change, step by step: From a compliance standpoint, a common fear with any change management is that something will be missed or bungled along the way. Video can mitigate this fear by detailing—often better than any written plan could by itself—change before the process begins. And anything that subsequently requires updating can be revised and quickly pushed to employee tablets without creating extra delays.
  • Collaboration is a cinch: With tablet-based video platforms, collaboration is taken to another level. If an employee has a question about the content he or she just watched, asking that question is as simple as sending a note, audio message or video message through the solution itself. The employee can even tag his or her feedback to a specific part of the original video so the HR associate knows exactly what is being referenced. Collaboration of this depth is important because it not only strengthens compliance, but also empowers employees. And of course, empowered employees are generally engaged employees.
  • Video compliance seminars: HR professionals know the challenge of assembling dozens of associates into one conference room for a long compliance meeting or continuing education. Attending these meetings is no picnic for employees, either. Tablet-based video solutions transform these events into interactive experiences that don’t require a large gathering. HR staffs can produce compliance seminars or CE videos that can be watched live or whenever it’s convenient for the employee. Associates won’t be juggling schedules and postponing client meetings to get the compliance information they need, and HR and compliance managers won’t be scrambling to find a time that suits everybody or to track down employees who missed a session. Furthermore, compliance videos can incorporate time-shifted collaboration: participants can ask questions or offer feedback within multimedia itself or create new ideas that remain with, and enhance, the content.

The last item touches upon another important feature of tablet-based video solutions: convenience. The second part of this article will focus upon how the mobility of portable devices can demonstrably contribute to better compliance within the framework of change management.


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Bob Paulsen

Bob Paulsen

Bob Paulsen headshot 12-17-14As co-founder, president and CEO of PlayerLync, Bob Paulsen has had an up-close view of championship training strategies and tactics for pro-sports teams and large corporations with dispersed workforces.  Paulsen has a keen understanding of the organizational behaviors that contribute most to highly engaged employees and programs that cultivate learning, leadership and superior team results. Bob has over 18 years of innovation and leadership within the converging communications marketplace. His world-class management, financial and sales skills helped him build the “Fastest Growing” small company and sixth largest Internet service provider in the Denver area.

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