Not many customers get tattoos of corporate logos, but loyal Harley-Davidson customers do. Protecting this iconic brand was critical as Keith Wandell made the transition from being an outsider to being an extremely respected CEO, and as he led the motorcycle manufacturer through a crucial turnaround. Hear how Keith was successful in getting the company back in gear and why values should drive everything an organization does.
“They have to have fire in their belly. If they have that, we can teach them the rest.”