The Job of Data Privacy is Getting Harder

While security is all about locking down data, date privacy is all about protecting that data while it’s being used to drive business value. In an increasingly data-driven business environment, the companies that are best equipped to turn their data into insight are gaining measurable advantage over the competition. This includes
gaining insight from your customers’ data to feed your next marketing campaign, or predicting individual consumer behavior based on understanding clicks on your website.

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About TrustArc
TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe
certification solutions – addressing all phases of privacy program management. Our new name, TrustArc, reflects
our evolution from a certification company into a global provider of technology powered privacy compliance
and risk management solutions. The foundation for our solutions is the TrustArc Privacy Platform which provides
a flexible, scalable, and secure way to manage privacy. Our technology platform, fortified through six years of
operating experience across a wide range of industries and client use cases, along with our services, leverage deep
privacy expertise and proven methodologies which we have continuously enhanced through thousands of client
projects over the past two decades. Headquartered in San Francisco, and backed by a global team, we help over
1,000 clients worldwide demonstrate compliance, minimize risk, and build trust.

About Dimensional Research
Dimensional Research, based in Sunnyvale, California, is a market research firm that specializes in practical
research services for technology companies. Dimensional Research clients represent a wide range of the most
successful technology organizations — from start-ups to Fortune 500 companies. Its clients offer technology
products and services used by IT teams, business stakeholders, consumers, developers and everyone in

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