When we’re faced with those ambiguous choices where the “right” path is unclear or will produce some painful consequences, where do we turn? If our company has a code of conduct or mission statement, we can look at that and ask, “If I am living up to this credo, what will I do?” But first and foremost, we must turn to our own code of conduct, the values and ethics we regard as important to us personally.

We are in control of our own values and rules, and we must build our own ethical code of conduct, our road map for the high road to success. How do we do that? Ethics expert Frank Bucaro has your answer.