CEOs are becoming increasingly frustrated by organizations that over-emphasize the short term. And CECP — a coalition of CEOs that believes societal improvement is an essential measure of business performance — took notice. CECP is trying to redirect investor behavior to focus less on short-term events and more on corporate frameworks that are capable of generating long-term growth.

Daryl Brewster, CEO of CECP, talked with Deloitte Advisory’s Mike Kearney about the organization’s mission and how companies can create long-term value by being socially conscious. The win-win? Doing good can also be good for business. It can help build brand, engage employees and identify new markets.

“This isn’t just charity. This is about good investment. It’s not going to pay back in a month — but most good things don’t. But it can really have a positive and huge impact on the company.”

Corporate Compliance Insights is a wholly owned subsidiary of Conselium Executive Search, the global leader in compliance search.  

Deloitte

Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500 and more than 6,000 private and middle market companies. Our people work across more than 20 industry sectors to deliver measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence and help lead the way toward a stronger economy and a healthy society.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a U.K. private company limited by guarantee (“DTTL”), its network of member firms and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the U.S. member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

Related Post